13 Bizarre Wellness Trends Gwyneth Paltrow Endorses & 6 We Can Get Behind

While Gwen has found herself endorsing a number of questionable wellness and beauty trends, she also supports a fair amount of good ones.

Love her or hate her, Gwyneth Paltrow arguably has the best lifestyle brand for people with a little extra income. Goop, Paltrow’s company that promotes wellness, beauty, travel, and other indulgences, has been mired in controversy since its inception. Gwyneth has been juggling a hullabaloo of detox teas, jade eggs, and healing crystals – all in the name of cultivating a better self. While some of the wellness trends she supports are problematic for their lack of supporting evidence, others have actually been proven to be dangerous. Much of Gwyneth’s Goop brand involves the notion that toxins are making our lives more difficult due to their adverse effect on the body. Toxins can be found everywhere. They’re in our food, our clothes, our makeup, our scented candles, our plastic water bottles. Goop has a number of alternatives, ranging from products to full lifestyle changing cleanses, available through e-commerce and supported by glowing testimonials. The language used to discuss toxins, however, is often very vague and misleading.

According to Medical Daily, detoxes and cleanses should be approached with a degree of skepticism. The body has a way of naturally detoxing itself – it’s called the liver – and anything it can’t filter out is just plain old poisoning. That doesn’t mean Gwyneth doesn’t mean well. She does. Her cookbooks, for example, are deceptively easy to follow. She often publishes content on her website that mainstream publications ignore, often concerning women’s mental and physical health. While Gwen has found herself endorsing a number of questionable wellness and beauty trends, she also supports a fair amount of good ones. Here are some of her strangest, most controversial endeavors, presented alongside some of her best. Have you tried any of these?

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